Illuminize™ Liquid Eyeshadow
MULTICHROMATIC COLOR. DIMENSION IN EVERY ANGLE.
Illuminize™ Liquid Eyeshadow is a multichromatic, multidimensional liquid color created to bring extraordinary depth, reflection, and artistry to the eyes and lips.
Its multidimensional color shifts beautifully with the light, revealing different tones and layers of color as you move. The result is a sophisticated, dimensional finish that brings an entirely different energy to an eye look.
The fast-drying, waterproof formula sets to an immovable finish, making Illuminize exceptionally long wearing and durable. Use it across the lid for an intense wash of color, along the lash line as eyeliner, or with a precision brush to create graphic and artistic details.
And don’t stop at the eyes. Illuminize can also be used on the lips to create a striking multidimensional accent or an unexpected pop of color.
What artistry can you create with one Illuminize™ formula?
Use Illuminize™ to create:
- Multichromatic eyeshadow looks
- Dimensional lid color
- Waterproof eyeliner
- Graphic and editorial liner
- Precision eye accents
- Inner-corner details
- Artistic eye designs
- Multidimensional lip accents
The included sponge applicator makes it easy to apply color directly to the eye or lip, while a precision brush gives you greater control for detailed artistry.
How can you achieve precision application with Illuminize™ Liquid Eyeshadow?
For detailed application, Illuminize works beautifully with small Cozzette Beauty brushes.
Recommended brushes include:
- P373 — precision eyeliner and fine detailing
- P375 — intricate liner and precision eye work
- P360 — controlled placement and detail
- P365 — precision eye application
- P370 — precise lip application and artistic detailing
These smaller brushes allow you to manipulate the formula with precision, whether you’re creating a refined line, graphic shape, concentrated accent, or detailed lip design.
FAST-DRYING. WATERPROOF. IMMOVABLE.
Illuminize™ dries quickly and sets to a waterproof, immovable finish.
For the most precise application, work with the product while it is still workable, then allow it to fully set before touching or layering additional products.
Once set, Illuminize delivers the durability needed for long-wearing beauty, professional makeup artistry, and statement-making eye designs.
What is the Cozzette artist’s approach to using Illuminize™ Liquid Eyeshadow?
Illuminize™ was created for more than one way of wearing color.
Use the sponge applicator for direct application and beautiful color payoff. Use a detail brush when you want to manipulate the color, refine an edge, create a graphic shape, or place the product exactly where you want it.
Experiment with placement, layering, and contrast to create your own interpretation of multidimensional color.
Wear it as eyeshadow. Define with it as eyeliner. Accent the lips. Create with it as an artist.
PRODUCT DETAILS
Formula: Liquid
Color: Multichromatic, multidimensional
Finish: Reflective and dimensional
Drying: Fast-drying
Wear: Extremely long wearing
Water Resistance: Waterproof
Set: Immovable once dry
Applicator: Sponge applicator
Use: Eyes and lips
Illuminize™ Liquid Eyeshadow is designed to give you the color, dimension, durability, and versatility to take your makeup artistry beyond the expected.


























cgrushin811 –
Way more than just an eyeshadow! I love using it as a color shift highlight and as a lip accent 🥰
Roque Cozzette –
Thank you very much! Appreciate your kind words.